Analysis Of The Movie Hamilton - 1038 Words

Going in to see Bloody Bloody Andrew Jackson, I expected the show to be similar to the popular Broadway show Hamilton, loosely based on the life of Andrew Jackson with songs to support the storyline and characters. As the story unfolded, I found that the plotline was a little disjointed and hard to follow, and many of the songs seemed to come out of nowhere. There were elements of pure history infused into the play such as the mention of dates and battle names on the TV screens between individual scenes, but they weren’t referenced in the stage action. I was also taken back by how profane the dialogue of the play was. I’m sure the director intended to use vulgarity to appeal to the general college student population, and there are times when a well-placed swear word can be used to enhance a joke, however, right off the bat the use of the F-word and sexual innuendos was excessive and took away from the historical elements and the plot of the production. The lighting cha nges during and between scenes were done extremely well. The shifts in colors and brightness of the lights helped set the mood without overwhelming the audience or being too direct. It became clear when Jackson was angry, sad, or happy. I did find myself picking up on a lot more negative aspects of the production than positive ones. As I said previously, the overuse of profanity distracted from the storyline of the show and led to a decreased enjoyment for me personally. It was also strange how only aboutShow MoreRelatedAnalysis Of The Movie Hamilton 1052 Words   |  5 PagesEssay 4 Hamilton has created a revolution. Hamilton: An American Musical is a musical created by Lin-Manuel Miranda. The musical is based on a book written by Ron Chernow about Alexander Hamilton’s life. The story narrates the founding of the United States. The show is being called a revolution due to its language. Lin-Manuel Miranda is being called this generation’s Shakespeare. They both use modern language to reach their audience. In this case, the language is Rap and Hip Hop. Most broadways showRead MoreFilm Analysis : The Notebook Essay1109 Words   |  5 PagesFilm Analysis Throughout the movie, The Notebook, there were many different aspects that corresponded with the material learned throughout the semester. There were times were you were able to pin point why each problem was faced based on different character backgrounds. As began to watch the movie, you start to understand the culture aspects of each individual by the way they talk and present themselves, which caused many situations to arise. Also, these many situations arise throughout the movieRead MoreThe Lovers, By Rachel Mcadams And Ryan Gosling1275 Words   |  6 Pageswant you. I want all of you, forever, everyday. You and me†¦everyday.† Sound familiar? The lovers are named Allie Hamilton and Noah Calhoun, also known as Duke. As young people, these characters are played by Rachel McAdams and Ryan Gosling. These actors portray first loves and heartbreak that tugs on your heartstrings beautifully just wanting and waiting for more. Starting off the movie with a beautiful scene looking across a sunrise-filled lake, which it gives off a comfortable, warm feeling toRead MoreWith Honors Movie Review1061 Words   |  5 Pageswith the bearded vagabond changes Montys view of life, and it also affects his housemates, who include Everett (Patrick Dempsey), a wisecracking radio host; Courtney (Moira Kelly), who is immature and sex-obsessed; and the studious nerd Jeff (Josh Hamilton). Simon becomes something of a father figure to Monty, argues history with Professor Pitkannan, and provides an earthy balance to the overly academic viewpoint of the students. The relationship between Monty and Simon develops into a strong friendshipRead MoreTextual Analysis About Stereotype in Crash Essay1139 Words   |  5 PagesTextual Analysis about Stereotype In Crash I think this movie is the best movie to demonstrate stereotype. In this movie, everyone is stereotyped and everyone stereotypes others. This movie portrayed people of different races and present how people from different cultures stereotype others. The first concept that I want to illustrate is â€Å"out group homogeneity†. â€Å"Out group homogeneity† means that people tend to see outgroups less diverse than themselves whereas they view themselves as uniqueRead MoreStatistics: Credit Card and Pelican Stores1375 Words   |  6 Pagesstudios produce a total of 300 to 400 new motion pictures each year, and the financial success of each motion picture varies considerably. The opening weekend gross sales ($ millions), the total gross sales ($ millions), the number of theatres the movie was shown in, and the number of weeks the motion picture was in the top 60 for gross sales are common variables used to measure the success of a motion picture. Data collected for a sample of 100 motion pictures produced in 2005 are contained inRead MoreStatistics: Credit Card and Pelican Stores1389 Words   |  6 Pagesstudios produce a total of 300 to 400 new motion pictures each year, and the financial success of each motion picture varies considerably. The opening weekend gross sales ($ millions), the total gross sales ($ millions), the number of theatres the movie was shown in, and the number of weeks the motion picture was in the top 60 for gross sales are common variables used to measure the success of a motion picture. Data collected for a sample of 100 motion pictures produced in 2005 are contained in theRead MoreExploring A Career Within Entertainment Management1483 Words   |  6 Pagesfit. The elements investigated include job responsibilities, skills for success, and an overview of the industry. Also included in the research is a discussion of professional organizations, industry publications, career opportunities, and a self-analysis. This research is based on textbooks, academic articles, journals, and an interview with an industry professional. Job Responsibilities Those with a background in entertainment management might take on different roles within the hospitality andRead MorePlot Of The Film The Night On Amity Island 1689 Words   |  7 Pages000. The mayor finally admits there is a problem and hires him for the job. Technical Composition of the Movie Gottlieb Benchley (2010) point out that â€Å"Jaws† was directed by Steven Spielberg. Starring in the movie included Craig Kingsbury, Jeffrey Voorhees, Lee Fierro, Jay Mello, Chris Robello, Ted Grossman, Jonathan Filley, Susan Backlinie, Jeffrey Kramer, Carl Gottlieb, Murray Hamilton, Lorraine Gary, Richard Dreyfuss, Robert Shaw, and Roy Scheider. The director of the film, Spielberg, appliedRead MoreEssay on Mise-En-Scene in the Wizard of Oz1051 Words   |  5 Pagesin The Wizard of Oz (Victor Fleming, 1939), specifically during the scene where Dorothy (Judy Galand) has been locked in the Wicked Witch of the Wests (Margaret Hamilton) castle room by herself; many aspects of mise-en-scene are noticeable. Many of the elements of the scene she is in contribute to her state and other aspects of the movie. The setting and props of the film all seem to centralize to where she is and how she got there. The light focus just on Dorothy but also amplifies the intensity

Memories from the 1920s - 1066 Words

The 1920s’ are remembered for various things, such as, F. Scott Fitzgerald writing The Great Gatsby, jazz, Babe Ruth, and many more. One thing that people think of when they think of the 1920s’ is the â€Å"flappers†. â€Å"Flappers† was a term coined for women in the 1920s. The new generation of women was more apt to political freedoms, such as voting, new clothing styles, and they showed off their sexual appeal; although some stuff stayed the same such as their rank, which was under men. Women’s role in the 1920s’ changed greatly because they were allowed new political freedoms along with freedoms in clothing along with hairstyles. Women were finally allowed to vote after 72 years of struggling to be heard.’ Weve come really far, really fast, said Jane Beseler, director of development for the La Crosse County Historical Society. This generation of young women doesnt realize it because theyve reaped the benefits of the women before them.’ (Lang print). Along with this new right, women started wearing shorter dresses; they wore clothes that made them look more boyish. Moving away from Victorian style, they wore shorter dresses and chopped their hair off into what is known as a bob. Dancing with their new â€Å"short† dresses gave many parents a heart attack. Not only were their daughters showing more skin than previous generations, they were flaunting it to men for attention. Along with engaging in smoking cigarettes and drinking, wom en showed that they were now equal to the malesShow MoreRelatedCultural Confrontations of the 1920’s: KKK, Scopes Trial Essay1388 Words   |  6 PagesCultural Confrontations of the 1920’s The 1920s were a time of change for the United States. Following the First World War there was a rush of new cultural, social, and artistic dynamism, partly fuelled by the Progressivism movement that was cut short when American entered the Great War. This decade was defined by a change from more rural farm life to industrialism in big cities. The shift from the frugality and traditional family values or previous generations to the happy-go-lucky consumerismRead More 1920-1930 Essay1238 Words   |  5 Pages1920-1930 The 1920’s are also known as the Roaring 20’s. It was the first modern decade experienced by this country, as America flourished after WW I. The average number of hours worked per week dropped from 60 hours to 48 hours (Rayburn). For the first time, people felt that it was just as important to play as it was to work; family outings and weekend trips had become things that workers expected (Rayburn). Women became more open by appearing in public smoking and drinking. Trojan condomsRead MoreThe Great Gatsby By F. Scott Fitzgerald1483 Words   |  6 Pageslove of his life. When Gatsby and Daisy are reunited, they start spending more time with one another behind Tom Buchanan-Daisy s husbands, back. Daisy and Gatsby are enjoying one of their meet ups at Gatsby s mansion one afternoon when Gatsby comes close to obtaining Daisy, however, he and Nick share some worrisome beliefs that perhaps, Daisy is falling too short of Gatsby s illusion, which is the perfected vision of Dai sy that Gatsby creates about her. Throughout the analysed passage, FitzgeraldRead MoreGreat Prosperity and Growth in Americas 1920s1431 Words   |  6 PagesThe 1920’s in America was a time of great prosperity and growth. Industries were booming, cities were growing, and people were changing. Americans were forgetting the old traditions and values that they used to live by. Americans were viewing and following new entertainments. Sports were one of these entertainments. 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And how on the train they play loud music to keep people from focusing and thinking. One way of thinking in the book is that the government burns booksRead MoreThe Decade Known as The Great Depression840 Words   |  4 PagesAt any rate, the â€Å"Dirty Thirties† was a period of time unlike any other. While those who suffered through it are largely gone, the memory of those dark days remains to this day. Firstly, there are many factors that contributed to making the Great Depression start. Over-production and expansion was a problem because almost every industry was expanding in the 1920’s. Industries made products quickly that weren’t selling and in order to slow down production they laid of works because they forget the

Marketing for LG Washing Machine-myassignmenthelp.com

Question: Discuss about theMarketing for LG Washing Machine. Answer: Marketing Recommendations of LG Washing Machine LG is one of the major companies providing various kinds of electronic products to their customers. One of the major products of LG is Washing machine. Some marketing recommendations are provided for LG Washing Machines based on S.M.A.R.T approach. Specific: It is recommended that LG should focus on creating more customers with the help of providing more unique features in their washing machines. It has been seen that the competitors of LG like Samsung, Panasonic and others are providing different unique features in their washing machines. The same needs to be done by LG in order to get competitive advantage (Kotler 2012). Measurable: The success of this strategy or recommendation can be measured with the help of increased revenue, customer base and market share of LG. The increased amount of customers will contribute to the increased revenue and profitability of the company (Armstrong et al. 2014). Attainable: For the success of this recommendation, LG needs to include some of the major and unique features in their washing machines. For this reason, LG will need more capital as they need to invest in research and development. In addition, LG will need more employees to implement this strategy (Armstrong et al. 2015). Related: This particular recommendation is related with the marketing strategy of LG. With the help of this particular recommendation, LG has the chance to increase their customer base. In addition, this increase in customer base will help the company to increase their profitability as well as revenues (Kotler and Armstrong 2013). Timely: It needs to be mentioned that there this particular recommendation will take some specific time to be completed. It can be said that this strategy will take six month to be implemented. This much time is needed for the development and implantation of this particular recommendation (Kotler and Armstrong 2013). References Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Kotler, P. and Armstrong, G., 2013. Principles of Marketing (16th Global Edition). Kotler, P., 2012.Kotler on marketing. Simon and Schuster.

The Inspection Of Marriott Hotel Property In Anaheim Tourism Essay Essay Example

The Inspection Of Marriott Hotel Property In Anaheim Tourism Essay Essay We are group two who did the review of Marriott Hotel belongings in Anaheim, California. The group consists of three members instead than five because of the deficient sum of pupils. Our group member names are Jake Kim, Jason Nam, and Parda Anthony Phung. This Marriott Hotel was a Convention Hotel that provided largely for concern groups, convention events, and leisure travellers they still provided hospitable service. The individual we made an assignment with was the director of the Human Resources Department, Karen Kretschmer. The day of the month she provided us to run into at was March 4th, Friday 2011 at 10:30 A.M. In our meeting, Karen gave us a elaborate circuit of how the hotel was organized and how it functions, get downing from the check-in desk to the belowground behind-the-scene sections of technology, accounting, and wash, etc. Besides, she was nice plenty to take us up to the 19th floor to demo us the hip ( as Karen would state ) and neatly fashioned suite that happ ened to be fortunately available that twenty-four hours. Not merely did the Marriott seem like a ace topographic point to remain for the dark, but the environment, whether it be employees or other invitees provided a comfy and safe ambiance. My statement is proof that Marriott is wining in their mission which states: We will write a custom essay sample on The Inspection Of Marriott Hotel Property In Anaheim Tourism Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Inspection Of Marriott Hotel Property In Anaheim Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Inspection Of Marriott Hotel Property In Anaheim Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer To win in service by proactively offering clients the most valuable aid, information and support in a uniquely warm and lovingness mode. Introduction- Marriott International John Willard Marriott was born at Marriott Settlement, Utah, on September 17, 1900, the second of eight kids of Hyrum Willard Marriott and Ellen Morris Marriott. As a kid, J.W. Marriott helped his male parent run his household s farmstead raising sugar Beta vulgariss. By the age of 13, J.W. Marriott went into concern for himself raising boodle on a few estates on his household s farm. His first summer crop brought in $ 2000. Upon graduating Weber Junior College and the University of Utah, J.W. Marriot opened up a nine-stool root beer base with his wife-to-be, Alice Sheets in 1927. The root beer bases in which they subsequently called The Hot Shoppes was built in Northwest Washington D.C. A After his concern launched, J.W. Marriott went back to Utah to get married his lover Alice Sheet on June 9, 1927 in Salt Lake City. A The Hot Shoppes began to spread out around 1934, and in 1937, the Airline catering concern begins at Hoover Field where the Pentagon is presently built on. The division was named In-Flite Catering and served Capital, Eastern, and American Airlines ( Marriott ) . A It was nt until 1945, that the Hot Shoppe Cafeteria landed its first authorities feeding contract, and In-Flite Catering landed its first airport terminus food-service contract at Miami International Airport. A During World War II, the Hot Shoppes feeds 1000s of workers who move to the state s capital to work in the defence industry ( Marriott ) . In 1957, Marriott opens its first hotel, the 365-room Twin Bridges Motor Hotel in Arlington, Virginia. Marriott Food Service lands its first institutional and school eating contracts at Children s Hospital and American University ; Marriott s Highway Division opens several Hot Shoppes on the New Jersey Turnpike ( Marriott ) . Around that clip, Marriott s stock was opened to the populace at a rate of $ 10.25 a portion, which sold out in a clip span of two hours. Around 1964 and 1965, J.W. Marriott Jr. was made the President, and the Marriott Foundation was established. A Somewhere in between 1967 and 1969, the corporate name was changed from Hot Shoppe Inc. to the Marriott Corporation ( Marriott ) . A The company so opened the Fairfield Farm Kitchens, which was a nutrient production and buying installation in Beaver Heights, Maryland. The In-Flite so opened a installation in Venezuela, and Marriott acquired Camelback Inn, which was its first resort belongings. A The Marriott Found ation besides bought Bob s Large Boy Restaurants, and the Marriott s 1st international hotel opened up in Acapulco, Mexico. In the 1970 s, J.W. Marriott Jr. was made the CEO the Marriott Foundation, and obtained its first hotel-management contracts. In 1975 and 1976, the company opened its first European hotel in Amsterdam, and besides opened up two subject Parkss, both called Great America, located in Santa Clara, California, and Gurnee, Illinois ( Marriott ) . In 1977, the company celebrated in 50th day of remembrance, and the new corporate central office was built in Bethesda, Maryland in 1979. By the 1980s, the company began to boom significantly. The Marriott Foundation opened its hundredth hotel in Hawaii, and besides opened its 1st Courtyard hotel. The company acquired Host International Inc. in 1982, and entered the holiday time-share and senior-living markets in 1984. 1985 was a sad twelvemonth for the company because it was the twelvemonth that J. Willard Marriott Sr. passed off. In the same twelvemonth, The Marriott Distribution Center opened in Savage, Maryland. By the late 80s, The Company acquired the Residence Inn Company and entered the lower-moderate housing section with Fairfield Inn. They besides opened their five-hundredth hotel in Warsaw, Poland, which was merely eight old ages after their hundredth hotel opened. In the same twelvemonth that the five-hundredth hotel opened, the Marriott Foundation for People with Disabilities was established. By the 1900s, the Marriott Foundation began to spread out significantly. During the early 90s, the Marriott s Welfare to Work Program was established, but in 1993, the company spitted up into the Marriot International and the Host Marriott Corporation. In 1995, the Marriott acquired the Ritz-Carlton Hotel Company, and in 1997, the Marriott acquired the Renaissance Hotel group, and introduces TownePlace Suites, Fairfield Suites, and Marriott Executive Residences trade names. 1998 was a large twelvemonth for the Marriott because it opened its 1,500th hotel, and its gross revenues reached $ 8 billion. Besides in 1998, The Sodexho Alliance acquired the Marriott s nutrient service and facilities-management concerns, and the Marriott acquired 98 % of the Ritz-Carlton Hotel Company. By the terminal of the 90s, the Marriott acquired the ExecuStay Corporation lodging company. In the twelvemonth 2000, the 2,000th Marriott belongings opened in Tampa, Florida. In 2002, the Marriott celebrated its seventy-fifth day of remembrance, and by this clip they owned over 2,300 hotels, 156 Living Services Communities, 200,000 associates, and operations in 63 states and districts with one-year gross revenues of $ 20 billion ( Marriott ) . In the same twelvemonth, the Marriott announced the sale by-product of its Senior Living Services Communities and Marriott Distribution Services. The Marriott opened its five-hundredth extended-stay hotel, stand foring a sum of 400 Residence Inns and 100 TownePlace Suites and the Fairfield Inn besides opened its five-hundredth hotel in Arkansas. Besides in the twelvemonth 2002, the Marriott opened its 2,550th hotel worldwide, and completed the 950-room Desert Ridge Resort A ; Spa in Phoenix, Arizona. By this clip the Marriott had increased its North American market by 8 % . In 2003, the Marriott grosss totaled $ 9 billion in 2003 and $ 476 million in gross net incomes. Marriott added more than 31,000 suites and timeshare units in 2003, conveying the planetary system to 2,718 hotels and timeshare units of 490,564 suites ( Marriott ) . In the same twelvemonth, the Marriott completed the sale of its Senior Living Service Communities and Marriott Distribution Services. The Courtyard opens its five-hundredth hotel in Minneapolis Downtown, and the SpringHill Suites opens its hundredth hotel in Dallas-Addison, Texas ( Marriott ) . In 2004, the Ramada International opens two-hundredth hotel in Amsterdam, Marriott grosss totaled $ 10 billion in 2004 and $ 594 million in net income, added more than 24,000 suites and timeshare units in 2004, conveying the planetary system to 2,632 hotels and timeshare units. In the same twelvemonth, the Marriott ExecuStay hits the 30-market franchise grade, and broadens reach through new understandings in Southern California, St. Louis, and Wisconsin ( Marriott ) . Ramada International besides opened it two-hundredth hotel in Amsterdam, and the 500,000th room opened in London, located at the West India Quay Marriott Hotel in the Canary Wharf territory of London. The Marriott besides rewarded and besides welcomed their 20,000,000th member and the Marriott Vacation Club International celebrated their twentieth day of remembrance. In 2005, Marriott announces the sale of Ramada International hotels, and Marriott and Whitbread completed the dealing, organizing a 50/50 joint venture to get Whitbread s portfolio of 46 franchised Marriott and Renaissance hotels of over 8,000 suites ( Marriott ) . Marriott so took over direction of the hotels, and the joint venture sold them to new proprietors subject to long-run Marriott direction understandings. January 2006 began with the Residence Inn opening its five-hundredth hotel, and the first Residence Inn in New York City. Courtyard opened its 700th hotel, the Courtyard Washington Capitol Hill/Navy Yard, in Washington, D.C. , and unveiled the paradigm of the new Courtyard in Europe with the gap of the Paris Courtyard by Marriott Colombes ( Marriot ) . Marriott.com celebrated 10 old ages of running the online web site by establishing new one-stop services for invitees. The Marriott designated April as the first one-year Environmental Awareness Month to advance activities to continue natural milieus and cut down resource ingestion. In September, all belongingss in the U.S. and Canada became smoke-free ( Marriott ) . In 2007, Marriott celebrated two of import mileposts in Marriott s history: the eightieth day of remembrance of the initiation and the fiftieth day of remembrance of the entry into the hotel concern. On January 8, Marriott.com set a record by bring forthing more than 55,000 reserves in one twenty-four hours, posting a record 55,109 reserves and bring forthing over $ 17 million in gross gross ( Marriott ) . Get downing in February, there were eating houses at more than 2,300 Marriott hotels throughout the U.S. The Marriott was honored with the 2007 Energy Star Sustained Excellence Award from the U.S. Environmental Protection Agency. The company was good on its manner to run into at that place end to cut down nursery gases by 6 % per invitee room by 2010. There are many different types of Marriott subdivision categories such as the Luxury subdivisions, the life style and dress shop subdivisions, the signature subdivisions, and the choice service and extended stay subdivisions. In each of these categories there are different types of cabals such as the luxury subdivisions that consist of the Ritz Carlton which has a sub-branch called the Bulagari Hotels A ; Resorts, and the J.W. Marriott Hotels A ; Resorts. The Lifestyle and Boutique subdivision has the Renaissance Hotels A ; Resorts. The Signature subdivision has the Marriott Hotels A ; Resorts, and the Select Service A ; the Extended Stay has the Courtyard by Marriott, Fairfield Inn A ; Suites by Marriott, SpringHill Suites by Marriott, the Resident hostel, and the Towneplace by Marriott. The figure of units and the figure of suites that the Ritz Carlton provides is 77 units and 22,502 suites whose mark markets are a leisure invitee and upscale invitee who like to go in luxury hotels. The figure of units and the figure of suites that the J.W. Marriott Hotels A ; Resorts provides is 46 units and 20,713 suites. Their mark markets are guest who is going for leisure, conventions, and concern. The Marriott Hotels A ; Resorts provides 505 units and 181,500 suites. Their mark markets are a invitee who is going for household leisure and invitees who are going for conventions. The figure of units and the figure of suites that the Renaissance Hotels A ; Resorts provides is 143 units and 50,437 suites. The mark markets of the Renaissance Hotels A ; Resorts are the invitee who is going for concern, leisure, and conventions. The Courtyard by Marriott has 883 units and 129,634 suites, and their mark markets are travellers who are at that place for concern or leisure. The Fairfield Inn A ; Suites by Marriott serve the invitee who is going for leisure, but fancy upper-moderate grade units. The figure of units and the figure of suites that they provide is 657 units a nd 59,663 suites. SpringHill Suites by Marriott leisure houses travellers who are going for leisure and invitee that prefer Extended Stay. There figure of units and suites is 272 units and 31,896 suites. The Resident Inn services invitees who are on long concern trips. The figure of units and suites that they provide is 610 units and 73,849 suites. Last is the TownePlace by Marriott. The figure of units and figure of suites that they provide is 192 units and 19,320 suites. Introduction- Anaheim Marriott Anaheim Marriott s hotel located in Anaheim at 700 West Convention Center Way Anaheim, CA 92802, one block South of Disneyland Resort, and following to the Anaheim Convention Center. The hotel has been a landmark in Anaheim since 1981, and renovated all kiping room in 2000, and front entryway, anteroom, and saloon Reconstruction was completed in 2001. The type of ownership of the hotel is a corporate manages and the entire figure of employees is about 650. The hotel mission statement is to supply echt attention, demoing empathy and compassion and ever transcending the outlooks of our invitees. Last twelvemonth, the hotel mean tenancy rate was 60 per centum, mean day-to-day rate was $ 159, and gross per available room was $ 71.92. Anaheim Marriott is a 3-star full service hotel that attracts invitees runing from convention invitees for an event in the Anaheim convention centre, little concern invitees for usage of their meeting suites or dance halls, and leisure invitees for the visit Disneyland resort. The hotel entire meeting suites infinite is 82,000 sq ft. which includes 44 meeting suites, and 6 dance halls. The meeting suites offer audiovisual equipment, event catering, and high velocity wireless cyberspace. And the hotel consists of 990 regular invitee suites and 40 suites located in three edifices. Room amenities include air-conditioned, marble bathroom, shower/tub combination, hair drier, dismay clock, 24 hr room service, java shaper, LCD telecasting computing machine work Stationss, and etc. The hotel offers Hertz rental auto, FedEx Kinko s concern centre, fittingness centre, an out-of-door splash pool and watering place bath, and etc. The chiefly mark markets for the hotel are the convention invitee, and secondary mark markets are leisure travel. The information about mark markets was based on an interview with Human resources director Karen Kretschmer. The hotel offers two a La menu eating houses, one fast-food concatenation, which is Pizza Hut, one saloon, and Starbucks with a market place. The two hotel eating houses are JW s Steakhouse and Cafe Del Sol. The JW s Steakhouse open merely dinner and offers premier meats and world-class vinos. Another eating house is called Cafe Del Sol. It offers fresh California culinary art and other household friendly dishes, and open for breakfast, tiffin, and dinner. The hotel Starbucks offers all the Starbuck s java, tea, and a assortment of pastries, with a separate counter offering fresh salads, sandwiches, and sweets. It opens for breakfast, tiffin, and light dinner. The hotel saloon is called Degrees ; it offers indoor and out-of-door tabular array seating, big screen Te levision, and poolside service. The hotel check-in starts at 4:00pm and check-out clip is noon. The ego parking fee is $ 24 per twenty-four hours, gentleman parking fee is $ 28 per twenty-four hours, and RV parking fee is $ 30 per topographic point per twenty-four hours. For a day-to-day rate of $ 12.95, the undermentioned characteristics are available in the guestroom: high-velocity cyberspace entree, limitless local phone calls, and limitless long distance calls within the state, non available in all markets. Organizational Structure Anaheim Marriott s executive commission consists of many different sections with their ain particular directors. To get down off, the General Manager is Bill Gunderson. The General Manager is fundamentally the superintendent of every section including the sections of Engineering, Finance/Accounting, Gross saless A ; Marketing, Food A ; Beverage, Market Strategy ( shared service ) , Human Resources, and the Resident director. He is responsible for all of the facets of the operations such as from giving the concluding mandate to engage an employee to implementing policies and processs and guaranting that they are carefully followed. The general director is the anchor to a successful company. The Director for the Engineering Department is Tracy Tomasek with its Chief Engineer, Juan Lopez. The manager controls the internal and external factors of technology activities such as undertakings or technologic thoughts that would supply to the demands of clients. When undertakings are finished, the manager overlooks it to guarantee criterions are met. The Chief Engineer s occupations ranges from keeping the outside of the edifice ( including parking batch and common countries ) , carry oning monthly safety reviews, driving the bird coach when needed, and looking over his work country ( employees ) and studies everything that happens to the manager. In the Anaheim Marriott organisation, there are merely two executive employees in the technology section and other hourly employees. The section of finance consists of Bob Attianese who is the Sr. Director of Finance. The section of finance s end is to help proactively with cost containment, gross sweetening, net income betterment chances and safeguarding of the company s assets. This section oversees the accounting section ; responsible for organizing and pull offing all maps refering to general leger, gross, paysheet, and histories collectible and receivable. Then, the manager reports all seasonably and meaningful intelligence to the General Manager. Under Bob Attianese ( the Senior Director of Finance ) is the Director of Finance Rebecca Salyard and under her is Brian Johnson who is the Senior Assistant Controller. They assist and report fiscal intelligence and informations to the Senior Director who finalizes everything. The Rooms Operations organisation consists of the Resident Manager, Chad Sitkowski. Under him are the two managers: Marcus Borman ( Director of Rooms Operations ) and Arthur Dennis ( Director of Loss Prevention ) . The Director of Rooms Operations is responsible for guaranting the smooth operation of invitee services. There are two executive directors under the Director of Rooms Operations. One is the Front Office Manager. This director is responsible for oversing all responsibilities of the forepart desk. Another director is the Assistant Director of Services. And the Director of Loss bar is responsible for describing and deciding affairs in the country of safety. The Housekeeping Manager is besides under the suites operations organisation. The director is Judith Torres, and he is responsible for telling and stock list cleansing supplies, engaging and developing new employees, and puting employee agendas. The gross revenues and selling section includes the Director of Marketing, the Market Catering Executive, the Director of Gross saless, the Senior Gross saless Executives, and the Senior Catering Executive. The Director of Marketing is a caput of this section, who is Rhanda Richardson. She works with sellers that provide selling, and publishing stuffs to advance and market the hotel. Under her is the Director of Gross saless and under her is three Senior Executives. They are helping the Director of Gross saless, word to construct relationships with possible invitees, and most likely to assist a hotel stay profitable. Last, the Market Catering Executive is Patty Stuckmeyer. She is pull offing providing gross revenues and service for events at the hotel. The section of the Food A ; Beverage consists of John Josberger who is the Director of F A ; B. He is responsible all nutrient and drinks mercantile establishments, storage, and proviso countries. Under him are the Executive Chef and the Director of Restaurants. First, the Executive chef is David Dulkis. He is responsible for guaranting that quality of nutrients is served on agenda and to see that any jobs that arise are rectified. Second, the Director of Restaurants is Mark Sladky. He is supervising all nutrient service activities of the eating houses operation. Under David Dulkis ( Executive Chef ) are the Senior Sous Chef and the Senior Banquet Chef. And under Mark Sladky ( Director of Restuarants ) are the Starbuck s director, the Beverage director, and Room Service director. Probably the biggest group in the organisational construction of Marriott Hotel is the Event Organization. The organisation consists of the Resident Manager, Chad Sitkowski. Under the Resident Manager are the four important-role managers: Tammi Chaabani ( Director of Event Operations ) , Tony Rivers ( Director of Event Technology ) , Peter Gunther ( Director of Event Catering ) , and Nick Valdez ( Director of Event Planning ) . Each manager is in charge of commanding their squad. First, the Director of Event Operations puts together a squad for an juncture. The squad can dwell of cooks to Usshers and interior designers. The leader is in charge of the budget and must hold accomplishments in negociating for pricing with other locales. Occasionally, this crew is responsible for marketing the event. Second, the Director of Event Technology takes attention of the audio/visual/lighting for an event. There are merely the manager and the director in this class with several employees under di rection. Third, the Director of Event Catering intent is to offer catering services and gross revenues for an event in the cordial reception industry. They besides frequently see an event from its planning phases into completion, assisting to be after the nutrient service, planing and functioning the bill of fare, and cleaning up after the event. Events like a nuptials, birthday, or party are occupations normally for this group. This group consists of the Director of Event Catering, Senior Event Catering Manager, and the Event Catering Manager. As others groups, the Senior and Manager have their responsibility to describe to the Director about any intelligence. Since an event happens merely with proper and timely planning, the biggest sub-group is the Event Planning group. They answer the of import inquiries of who, what, when, where, and why and organize a contract with the consumer. This group branches in four other executive staffs: Senior Event Planning Manager, Senior Event Pla nning Manger, Senior Event Planning Manager, and the Event Manager. These functions exist so that the event planning will continue swimmingly and successfully. The Human Resources Department consists of merely two executive employees, Tony Hewes ( Director of Human Resources ) and Karen Kretschmer ( Human Resources Manager ) . Some major duties include enrolling and staffing, policy development and certification, employee safety, public assistance, and wellness/health. Karen Kretschmer was the lady who we had an assignment with for our inspection/tour so I believe it is safe to state that the Human Resources Department besides deals with clients who would wish to hold entree to the construction of an organisation ( in our instance, we sought out the cognition of Marriott Hotel ) . The Revenue Management Organization is a shared service that is responsible for the rates of the hotel s rates for every dark, looking for ways to maximise their day-to-day gross. In the Marriott Hotel organisation, executive rubrics consist of Brenda Ciampa ( Director of Market Strategy ) , ramifying into Maritza Luoni [ Director of Revenue Analysis = gt ; subdivisions into Josh Coy ( Function Space Inventory director ) ] A ; Evan Bailey ( Director of Group Strategy ) . The selling group is in charge of marketing research, selling merchandise, and/or service to clients in a professional manner. The Director of Revenue Analysis analyzes informations about revenue/RevPAR. The bifurcate Function Space Inventory Manager ensures stock list is allocated and restricted decently to maximise gross and net incomes. The Inventory Manager builds all rates, bundles and hotel gross revenues scheme information in the hotel ( s ) stock list systems. Last, the Director of Group Strategy oversees the enforced or strategic enterprises and supervises possible progressing schemes offered by the bifurcate staff members. Observations A ; Analysiss There were many things that our group observed during our site visit. One thing that we did non anticipate was the half indoor half out-of-door pool. We took some images of the pool country because it was really nice. Another thing that we noticed was the big convention wing of the hotel that had a sum of 6 Ballrooms. The hotel had a sum of three different subdivisions of the hotel. The first was the Garden Wing, which surrounded the pool. The second was the Oasis Tower, which was late built 20 old ages ago. The last was the Palms tower, which was the chief tower. The dance halls were split into two classs, the California meeting suites ( smaller suites ) and the Main meeting suites. The dance halls late expanded in 2008. Since we did non anticipate the hotel to be located in the Disneyland country, we were surprised to see a adult male selling Disneyland tickets in a booth following to the Concierge desk. Another great thing that we noticed was that the hotel was really dimmed in so me parts of the hotel. Karen explained to us that the hotel did this to salvage money during the season of the twelvemonth in which they have small concern which we thought was a wise determination. The last thing that shocked our group was the size of the nutrient storage in which Karen referred to as the food market shop of the hotel. There were many things that we observed in each section. The Front Office had Senior directors and Assistant directors, and besides provided the Valet Service, the Concierge s desk, and the Front Desk. What we noticed about the Concierge s Desk was that it was little. What we noticed in the Food and Beverage section was the multiple kitchens. There were 3 kitchens, one large kitchen which was the chief kitchen, a smaller kitchen called the Banquet kitchen, and a preparation kitchen which was besides used for excess infinite. Karen told us that the Banquet kitchen was non used frequently, merely when there were big parties in the meeting suites. Und erground was the staff member s cafeteria, which was non truly a large room, but the nutrient smelled antic. There was a saloon that could be seen in the chief anteroom, which served guest tiffin. There were besides two eating houses, the Cafe De Sol, and the J.W. Steakhouse. We did non acquire a opportunity to walk into the J.W. Steakhouse, but we did acquire to walk in to the Cafe De Sol which was a really nice eating house. There was a Pizza hut, and a Starbucks. Karen told us that the Starbucks was besides known as the Market Topographic point because it provided sandwiches and other nutrient like french friess and drinks like sodium carbonate and H2O. Karen informed us that the bakeshop produced 90 % of staff of life and pastries made from the hotel. She informed us that the F A ; B section neer washed their dishes by manus, but alternatively had a whole room designated for all the dish lavation machines. The Marriott besides provided Room Service. Another thing we noticed o n the chief floor was the Fitness Center, which had all new equipment.The chief floor besides had a gift store, and surprisingly had a FedEx Kinko s Office. One cool thing about the Meeting suites was the Air-walls which made each room capable of widening its size. The Human Resources Department, which was the first section where we met up with Karen, was really little, and merely had two people working that twenty-four hours. There were besides two more desks, but Karen explained that they were non working that twenty-four hours because concern was slow. We did non acquire a opportunity to walk in the Gross saless A ; Marketing Department because the Gross saless employees were busy working difficult, but we did acquire to see the country they were in, which was located in the belowground degree. The accounting and Engineering A ; Maintenance Departments were besides belowground. Now the largest section was the Housekeeping Department. There was a laundry room, but Karen informed us that instead than making the laundry in-house, the hotel sent out the wash to a laundry company called Radiant. We were non lucky plenty to run into the General Manager, but we were able to run into the Head Managers of the Human Resources Department, who was Karen, and the caput of the Food and Beverage Department, and the Housekeeping Department. We were really impressed with the Anaheim Marriott s cordial reception in comparing with the J.W. Marriott at L.A. live because they non merely transferred me to different sections that led us nowhere, but they besides failed to reacting to multiple phone calls and electronic mails that we left them. We were non disappointed with any facets of the hotel, but we would urge that the hole the asphalt around the pool country because there were some clefts, and some parts of the floor were different colourss. We were besides disappointed about the parking construction monetary value which was $ 24 dollars, we found that really hideous, and chose to park in a residential country a twosome of blocks off. The failing that the Marriott had was that it was across a Hilton Hotel which looked much nicer and more suites available. The Strength that the Marriott had was that it was located right following to the Anaheim Convention Center. Karen informed us that concern was slow because of the recession, the Hilton and the Marriott would work together to increase their gross. This worked out because they would rede a invitee to travel to the opposing hotel when they wanted a good eating house to eat in when invitees did non desire to eat at the same eating houses twice. It was non a immense addition in concern, but it still benefited both hotels none the lupus erythematosus. Recommendations and Decision

Galapagos Islands essays

Galapagos Islands essays History, Environment and Description: Located in one of the most active volcanic regions on earth, the Galapagos are located on the Nazca Plate, close to its junction with the Cocos Plate. As are of the spreading of the sea floor (the movement of the plates in relation to each other) along the Galapagos Rift and the East Pacific Rise, the islands are moving south and eastward at a rate of more than 7 cm/yr., which may not seem fast but would, over a million years or so, amount to 70 km of movement! The evidence that the plate on which the islands sit is moving eastward is that the oldest islands are in the eastern part of the There is also volcanic activity where the western island is now. In fact, it is on these Western Islands where all the recent volcanic activity has occurred, while the Eastern Islands are the oldest. The "Hot Spot Theory" states that in certain places around the earth, there are more or less stationary areas of These hot spots cause the crust to melt in certain places and give rise to volcanoes. The Galapagos and Hawaiian Islands have mild volcanic eruptions where volcanic material comes out gently to form large lava flows The result is that the major Galapagos volcanoes tend to have smooth shield. Which were formed by explosive eruptions. The Galapagos archipelago consists of thirteen major islands, six minor islands and 40 some smaller rock formations and reefs spread out over 17,000 square miles of ocean. This cluster of Islands located on the equator are situated 600 miles off the coast of Ecuador. From the time they first broke through the ocean floor, some 7-9 million years ago, the Galapagos have remained a very active site of volcanic activity. The Average Temperature in August are 70*F and in September to ...

Prime Minister John Turner Biography

Prime Minister John Turner Biography John Turner was a Prime Minister in waiting for too long. By the time John Turner had waited out the Trudeau era and was elected Leader of the Liberal Party to become Prime Minister in 1984, the country was fed up with the Liberal government. Turner himself seemed out of date and out of touch. He made a number of political gaffes, including calling an early election, and the Conservatives won a massive majority. For six years as Leader of the Opposition, John Turner fought, unsuccessfully, against free trade with the United States. Prime Minister of Canada 1984 Birth June 7, 1929, in Richmond, Surrey, England. John Turner came to Canada as a young child in 1932. Education BA - University of British ColumbiaRhodes Scholar, BA in Jurisprudence, BCL, MA - Oxford UniversityUniversity of Paris Profession Lawyer Political Affiliation Liberal Party of Canada Ridings (Electoral Districts) Over the years, Turner held ridings in three different provinces - Quebec, Ontario and British Columbia. St-Laurent - St-Georges 1962-68Ottawa-Carleton 1968-76Vancouver Quadra 1984-93 Political Career of John Turner John Turner was first elected to the House of Commons in 1962.He was a Minister without Portfolio from 1965 to 1967, and Minister of Consumer and Corporate Affairs from 1967 to 1968.He ran for the leadership of the Liberal Party in 1968 but lost to Pierre Trudeau.In 1968, John Turner became Solicitor General of Canada.He was Minister of Justice from 1968 to 1972.From 1972 to 1975, John Turner was Minister of Finance. In 1974, his second budget was voted down in the House of Commons, and a general election was called.The Liberals won the 1974 general election and John Turner was again appointed Minister of Finance.Unhappy with the job of Minister of Finance and the economic policy of the government, John Turner resigned in 1975 to return to the practice of law in Toronto.When Prime Minister Pierre Trudeau retired in 1984, John Turner was elected Leader of the Liberal Party of Canada.John Turner was sworn in as Prime Minister of Canada in 1984.A series of patronage appointments by both Pierre Trudeau and John Turner, and an electorate tired of 16 years of Liberal government led to a Conservative victory in the 1984 general election. Brian Mulroney became Prime Minister. John Turner stayed as Leader of the Opposition for six years from 1984 to 1990.He retired from politics in 1993 and returned to the practice of law.

The significance of the veil in Islam. Why has it become so popular Essay

The significance of the veil in Islam. Why has it become so popular - Essay Example Two forms of niqab styles exist, including a full niqab, which leaves thin slits on the eyes and a half niqab, which exposes the eyes as well as a portion of the forehead. These veils are popular among Muslims, especially those residing in Gulf States (Murphy 2009). Within Europe and other Western states, on the other hand, the use of niqab has raised major debate. Various politicians suggest it should be banned while others stipulate that it raises concerns about security as well as restricts communication. Furthermore, the chador is a veil having the length of a full body. Although it covers a person’s head, the face is visible entirely. These kinds of veils are mostly black and found in the Middle East, especially in Iran. In addition, the burqa veil covers the entire body of the wearer. An individual can only see through the mesh screen left for the eyes. This kind of veil is dominant in Pakistan and Afghanistan (Women in World History, 2013). Veils characterized by diverse shapes and colours were customary in diverse cultures even before Islam was introduced to the world. Up until today, for instance, coverings on the head play a major role in diverse religions, such as Catholicism, and Orthodox Judaism. Nonetheless, Islam has emerged to serve as a dominant religion in the world since the seventh century. As the religion, grew, it adopted veiling customs also influenced other religions. Nonetheless, in the recent years, various Islamic states including Iran have implemented measures where all women must wear the veil (Why Islam, 2011). Most individuals who criticize the veiling tradition by Muslims argue that women are coerced to wear the veils rather than making their choices. By contrast, young Muslim immigrants found in the West stipulate that a veil should serve as a symbol of piety and devotion where one chooses whether to wear one or not. They argue that a veil represents self-expression and religious identity.

Social psych Essay Example | Topics and Well Written Essays - 750 words

Social psych - Essay Example In this study, the participants were presented with stimuli such as exposure to positive Black situations and negative White situations. The participants’ perceptions were then assessed before the stimuli and a day after the presentation. The results of the experiment that participants who were subjected to â€Å"positive Black and negative white† situations had lesser level of prejudice but their â€Å"explicit racial prejudice† remained the same. President Obama can be regarded as positive African American example, and his electoral win could effect change on attitudes toward African Americans. This is the presumption and has to be proven through a review of the literature and of past experiments by researchers. But the literature cited in Bernstein et al (2010) also cited that stereotypes and prejudices do not succumb to change so easily (Fiske & Neuberg, 1990 cited in Bernstein et al, 2010), which could lead to the conclusion that Obama’s electoral vic tory may not change people’s perception after all. Or, there could be varied perceptions and attitude change as a result of the election. But the authors also cited that there could be positive attitude change with Obama’s electoral victory. 3. General methodology Bernstein and associates (2010) conducted a research study on 40 undergraduates of psychology, performed on two sessions to represent the pre-election and post-election periods. It was therefore divided into Time 1 and Time 2, to design two attitudes for explicit and implicit. The first period was completed during the seven days before election. The participants were made to complete a test known as â€Å"Attitudes Towards Black† (Brigham, 1993 cited in Bernstein et al, 2010). The scale was marked on 1-7, and statements were addressed on perceptions of prejudice or equality towards Black people. Example: â€Å"Black and white people are created equal.† Following this, participants were also made to complete the â€Å"Implicit Association Task†, which is about evaluations on social categories. The participants were also evaluated using the â€Å"Implicit Racial Bias† test. 4. Basic results The results were analysed by determining the implicit prejudice, which was done by subtracting â€Å"the average response latency on compatible trials from the incompatible trials† (Bernstein et al. 2010). The IAT result stated that if there was a big different in the score, called the IAT effect, the participants had greater bias towards Whites as against Blacks. This was compared with the results after the election in which a t-test sample was obtained on the IAT result. It was found that the IAT effect was smaller after the election; meaning the IAT effect was reduced after Obama’s electoral victory. The stats revealed that the mean and standard deviation are M = 330.35, SD = 219.93, after the election, compared to M = 494.70, SD = 307.95, before the electio n. 5. Major conclusions One of the striking results of the study by Bernstein et al (2010) is that implicit associations changed while the explicit prejudice changed, after the election in which Obama had a commanding victory. President Obama’s victory changed the perceptions of the general population towards African Americans. President Obama’

The Impact of Web 3.0 on Marketing Essay Example for Free

The Impact of Web 3.0 on Marketing Essay The future of the Internet is in Web 3.0, known as the Semantic Web. Feigenbaum, Herman, Hongsermeier, Neumann and Stephens (2007) summarised the concept as â€Å"a highly interconnected network of data that could be easily accessed and understood by any desktop or handheld machine†. The authors, referring to a 2001 article by Berners-Lee, Hendler and Lassila about their vision on Web 3.0, also said Berners-Lee et al: painted a future of intelligent software agents that would head out on the World Wide Web and automatically book flights and hotels for our trips, update our medical records and give us a single, customized answer to a particular question without our having to search for information or pore through results. This means online sites and databases already contain information about individuals’ culture, travel, health and education. In Web 3.0, individuals’ habits and preferences are known. The technology of Web 3.0 is ‘smart’ in using the data to drill down key choices to individuals, thereby saving Web 3.0 users time and effort in searching for information and in making decisions. Web 3.0 is however not a product separate from its previous ‘incarnations’. Instead, it is an extension or an enhancement of the current Web. The World Wide Web Consortium has already released Semantic Web technologies and languages for the different sites and databases to ‘talk’ and generate results in a unified manner for Web users. In contrast, Web 1.0 was just about linking Web pages with hyperlinks. Web 2.0 is where we are now—the consumer and producer of information are increasingly the same person, sharing views and new ideas with fellow netizens (sometimes anonymously). Web 3.0 is the â€Å"convergence of new technologies and rapidly changing consumer buying trends†, having overcome some of Web 2.0’s limiting factors such as presenting the audience with too much information, which Tasner (2010) argues, distracts us. Advertising has accordingly evolved from placements in newspapers, magazines, radio, signs and from the 1930s, on television. When the Internet came to wide use in industrialised societies in the mid-1990s, marketers advertised online through banners or interstitials (among others) and refined their search engine optimisation so the brands’ Web links appear at the top of search results. Functions of Web 3.0 Although Web 3.0 is not widely utilized, the technology is already in use (Ohler, 2010). Smith (2009) speaks of Web 3.0 as sophisticated, intelligent software that can learn, understand and make decisions. For example, Web 3.0 can trace online materials, analyze the popularity of content and draw conclusions. It will filter and refine the users’ online searches. This idea is also echoed by Reh (2011), who says Web 3.0 will be able to extract feedback on products, services or organizations that have been posted on blogs and online forums, for example. Organizations can then develop Web pages specifically aligned with their customers’ needs (Reh, 2011). This saves time and cost for the organization. The norm is that an organization would track online traffic by the number or pattern of clicks on its website and get feedback from surveys in order to predict what its customers want. Web 3.0 will empower marketers by allowing them to target products and create specific marketing messages for particular customers more intuitively. Advertising might turn out to be less effective and marketers will need to rely on their merits and not on what they claim (Smith, 2009). In an article by Baumann (2009), Nova Spivack, founder and CEO of Radar Networks views Web 3.0 as an upgrade of Web infrastructure. He says the focus will be on the back-end of the Web, where final processing of the data occurs. An upgrade of the databases and data stores will increase efficiency and make searches faster. Time-consuming tasks such as searching and compiling currently done by netizens will eventually be taken over by computers in the future. Web 3.0 applications will have the capacity to run on any device, be it a computer or the mobile phone. These applications will be speedy and customizable (Cho, 2008). Theoretical framework For the purpose of this research paper, we will be adopting the Co-creation method as the theoretical framework. According to Prahalad and Ramaswamy (2004), it is the process whereby consumers take an active role and co-create value together with the company. With the impending rise of Web 3.0, the framework has provided companies with unique and inventive opportunities to capitalise on consumers’ innovative potential. This has resulted in various approaches to collaborate with consumers during the entire value chain. Most often co-creation occurs during the innovation process, referring to joint product development activities such as generating and evaluating new product ideas; elaborating, evaluating, or challenging product concepts; and creating virtual prototypes (Fueller, Matzler, Stieger, Kohler, 2011). Cost-efficient and multimedia-rich interaction opportunities offered by the Internet and the existence of online communities have made virtual co-creation a suitable means of creating value and improving the overall success of new products. Information technology enables new forms of producer-consumer collaboration in new product development processes (Fuller, Muhlbacher, Matzler, Jawecki, 2009). With Web 3.0, social interaction drives business operations (Laurent, 2010). We infer that marketers will take advantage of this because a Web 3.0 browser would have learned a customer’s likes and dislikes. The more interaction a user has with the Internet, the more the browser would learn about him/her to predict future behaviours and consumption patterns, putting the user in touch with people who share his/her interests and aspirations (Kumar, 2009). Consumer co-creation, in which consumers participate creatively in the production of content and innovation of services, has arisen because of consumers’ greater access to the â€Å"means of production† through information and communication technologies (Lundvall and Johnson, 1994). It aligns to the shift from producer-centric to consumer-centric innovation. Consumers are not just engaging in production, but also in dynamic production, or innovation (Potts, 2008). This is facilitated by the same forces that are increasingly delivering productive capabilities into the hands of consumers, and is occurring with ever higher quality, at ever lower costs, and on an ever increasing global market into which particular consumer specializations can find a â€Å"producer† niche (Potts, 2008). According to Fuller (2004), consumers are considered a valuable source of innovation. Researchers as well as consultants claim to virtually engage consumers in co-creation activities s uch as generating, designing, refining and testing ideas and new product concepts. They do this in order to develop new products and services that better meet consumers’ wants and needs and to decrease the high failure rates of new product introductions, especially prevalent in the consumer goods sectors. The novelty of virtual co-creation compared to conventional customer integration is that consumers are not only asked about their opinions, desires, and needs, but also are asked to contribute their creativity and problem-solving skills. Consumers therefore take on the role of co-creators (Fuller, 2010). In this paper, we will apply the co-creation framework to address the following research questions: †¢ How will marketers now skew their marketing strategy to maximise on Web 3.0? †¢ Will online marketing efforts move towards targeting social networking sites only? †¢ Will online marketing efforts now be shaped by customers? †¢ What is the impact of privacy issues on marketing efforts? We infer that as the opportunity arises to innovate, along with further development of social networking characteristics of Web 3.0, online marketers will have to look to consumers’ insights when it comes to shaping their online business models. As set out above, it is an inc entive for consumers to have a say in how they experience their shopping online. Marketing strategies on Web 3.0 With Web 3.0, social interaction drives business operations (Laurent, 2010). We infer that marketers will take advantage of this because a Web 3.0 browser would have learned a customer’s likes and dislikes. The more interaction a user has with the Internet, the more the browser would learn about him/her to predict future behaviors and consumption patterns, putting the user in touch with people who share his/her interests and aspirations (Kumar, 2009). Mobile technology, too, will advance with Web 3.0 where advertising will explode, as Web-based advertising allows for rich, engaging ads (Kurtyka, 2007). Zoetrope is one of the early users of Web 3.0 technology. Using the Zoetrope interface, a user could compare historical changes of various data through time by comparing snapshots of different pages on the Web. Analyzing different and changing elements on Web pages over a period of time is downright difficult today, if not impossible. But Zoetrope makes it happen. The headlines of, say, today’s Straits Times homepage will be gone tomorrow, and yesterday’s price for a pair of jeans on ASOS is likely irretrievable today. This means that marketers can now see the key words trend or correlate the relationship between products, consumer needs and brand names over a period of time. By using this technology, they can now provide better information to searchers overall. By using snapshots of their competitors’ link profiles over time, marketers will able to find out whether their competitors are out-linking them. U.S. retailer Best Buy is using a Semantic Web markup language called RDFa to increase the visibility of its products and services online. With data such as store name, address, store hours and geographical data being marked up using RDFa, search engines can identify each data component more easily and put them into context. The use of semantic technology led to increased traffic and better service to its customers (MacManus, 2010). Meanwhile, marketers will face the challenge of having to be more creative in their strategies (Cobe, 2007). They would need to constantly update themselves abo ut their customers’ preferences and develop their software for user interface feasibility, functions and so on, to keep up with customer’s spending needs (Smith, 2009). Research using Web 3.0 may take the shape of working with consumers to build a co-managed interactive feedback/preemptive mechanism. The essential 4P’s of marketing — product, price, placement and promotion — will be affected by linked data. Linked data come about when information is marked up in standardized, highly structured formats such as Resource Description Framework (RDF), allowing computers to better understand the meaning of content, rather than simply matching on strings of text (Byrne and Goddard, 2010). So the real power of the Semantic Web, as Byrne and Goddard note, lies in the ability of â€Å"intelligent† search engines to disambiguate terms (Apple the computer vs. apple the fruit, for example), to understand the relationships between different entities, and to bring that information together in new ways to answer queries. How then will marketers skew their marketing strategy to maximise Web 3.0? Marketers love data and they will use these â€Å"free† data to do market research, Web analytics and customer relationship management records. As marketers, they will b e able to use this data to advance market research and product development. With the Semantic Web, they can easily make correlations and connections between the audience and the brand far more deeply than before. This in turn will empower marketers to be more targeted in messaging, more efficient in reaching their customers and more relatable as brands. Besides providing more meaningful information for consumers, marketers will gain from enhancing search engine optimization as well. With the consumers’ online search patterns on hand, marketers can add search-engine-friendly structured data to their websites, resulting a more relevant search, hence generating a better listing, more clicks and more traffic. At the same time, word-of-mouth sharing, syndication of Web content to other online sites, feedback and social groups will have a role in spreading memes. The newest innovation by Facebook, called Open Graph, is a good example. Facebook users will be able to instantly share activities with their friends through applications without being required to grant the apps permission each time. As a result, Facebook users will be sharing more data with friends, Facebook, and marketing companie s than ever before. The goal is to send everything a user does, everywhere on the Web, to Facebook. Guess (2011) notes that Open Graph allows the Web to evolve into the Semantic Web, where experiences are personalised and needs anticipated based on user data. Users are highly likely to love this they will be seeing what they prefer . Engagement with customers is high and they will more likely to be interacting with product brands. With this, marketers will need a tool that can measure the sentiment of an article or comment, who it came from and who it was directed to. It will also be good to measure the connections between community members and between people and concepts. By looking at both trending and popular dialogue, marketers can tell if their brands have sparked robust exchange online. While Web 3.0 offers all the gears for marketers to become better at their game and to measure the effectiveness of campaigns more completely, it also makes marketers less relevant. The content is crucial but the message or is no longer being told alone by marketers. It is in the social graphs and others’ perception of the brands’ ranking in importance through linked data. For survival, marketers must embrace collaboration and innovation, be transparent and continue to harvest content of value. Moving towards social networking Web 3.0 represents a shift in how people interact with the Web and vice versa. Standards are continually being created to make Web-based data and information smarter. Mobile devices are becoming more powerful and versatile, making almost any kind of Internet activity available on the go. Immersive and virtual environments are becoming richer, more complex, and as applications become smarter, the Internet experience will become more immersive (Green, 2011). According to Manas (2009), social media are no longer reserved for teenagers discussing the latest fads — they have become a tool that will either help or harm a business, depending on how they are utilised. Manas reasons that businesses should take advantage of Web 3.0, as rather than just responding to queries, a search engine will try to understand a consumer’s nature, social footprint and sentiments, before it gives a response. While scouring the Net for people, places, and things and determining the relationships between them, new search engine technology can understand the feelings associated with them, positive or negative. However, he advised businesses to be discerning about which platforms to use as there are more than 100 social media platforms, each with its own flavour — some users like Facebook, others like Bebo, and another group is more into MySpace. Customer integration can be much more than merely access to the right information. It can be defined as a form of value creation where the consumers take part in activities and processes which used to be seen as the domain of the companies (Wikstrom, 1996). The customer becomes a ‘co-producer’ and from a producer perspective, the customer is seen as tasks in a production system (Ramirez, 1999). In a case study of Nike made by Ramaswamy (2008), the article discussed how to co-create value through customers experiences in the context of the innovation and marketing processes of Nike. It provided details on Nikes social networking site, Joga.com, where individuals can upload videos of their soccer skills and the network community can judge a monthly winner. Other marketing initiatives of the company include street soccer competition sponsorships, a website where professional soccer players can interact with fans and conventional Internet marketing program sponsorships (Ramaswamy, 2008).

Essay on Social Hierarchy in The Tempest -- Tempest essays

Social Hierarchy in The Tempest  Ã‚        Ã‚   During Shakespeare's time social classification was much more rigid than today and some members of society were considered superior to other members. Shakespeare provides an example of this rigid social structure through his play, The Tempest. Shakespeare illustrates how superior men differentiated themselves from lesser beings on the basis of race, financial status, and gender. Through the character of Prospero, Shakespeare provides and example of one, who had reason to feel superior, yet treated others equally and with the respect due to them.      Ã‚  Ã‚  Ã‚   The Tempest reflects Shakespeare's society through the relationship between characters, especially between Prospero and Caliban. Caliban, who was the previous king of the island, is taught how to be "civilized" by Prospero and his daughter Miranda. Then he is forced to be their servant. Caliban explains "Thou strok'st me and make much of me; wo... ...lson. "Shakespearian Superman" The Tempest D.J. Palmer (ed.) Macmillan & Co. 1968 Murray, J. Middleton. "Shakespeare's Dream" The Tempest D.J. Palmer (ed.) Macmillan & Co. 1968 Palmer, D.J. Shakespeare's Later Comedies: An Anthology of Modern Criticism. Harmondsworth, Penguin, 1971. Shakespeare, William. The Tempest. 1611. Ed. Stephen Orgel. New York: Oxford UP, 1994. Tillyard, E.M. "The Tragic Pattern" The Tempest D.J. Palmer (ed.) Macmillan & Co. 1968   

What Shoud You Do

The strong will to deeply understand the field and build the business. Kaolin's enthusiastic research on feta cheese before and during summer 2001 shows his firm will for success. He went on field and online to search any information about food imports. Furthermore, when he found himself struggling to maintain his pricing structure, he had a major breakthrough – his innovation. He established website Melancholia and started to promote credit sales. 2. Kaolin's knowledge In finance and counting indeed helped him in rising and handling money.He explained his friends who had expressed interest and encouragement about his business and finally rose $40,000 as a capital. With a very limited source of capital, he made sure to keep up the money flow. Even until now, Melancholy could keep the price low while keep the quality up. 3. Khan's belief and courage. With no savings and precious little knowledge of the import business, Kaolin was brave enough to refuse his Bulgarian winery cont act when it is not beneficial for him. He then worked hard to raise the UAPITA – with some help from his friends, and stopped working at the restaurant.Even though the first container was a disappointment, he never gave up In overcoming any obstacles. His belief of success attracted other people who also believe in the same thing, and the success Just happened as simple as that. 1. The strong will to deeply understand the field and build the business. Kaolin's enthusiastic research on feta cheese before and during summer 2001 shows his firm will for success. He went on field and online to search any information about food imports.Furthermore, when he found himself struggling to maintain his pricing structure, he had a major breakthrough – his Innovation. He established website Melancholy and started to promote credit sales. 2. Khan's knowledge In finance and accounting indeed helped him in rising and handling money. He explained his friends who had expressed interest a nd encouragement about his business and finally rose $40,000 as a capital. With a very limited source of capital, he made sure to keep up the money flow. Even until now, Melancholy could keep the price low while keep the quality up. Khan's belief and courage. With no savings and precious little knowledge of the import business, Kaolin was brave enough to refuse his Bulgarian winery contact when it is not beneficial for him. He then worked hard to raise the capital – with some help from his friends, and stopped working at the restaurant. Even though the first container was a disappointment, he never gave up in overcoming any obstacles. His belief of success attracted other people who also believe in the same thing, and the success Just happened as simple as that. 1.The strong will to deeply understand the field and build the business. Kaolin's enthusiastic research on feta cheese before and during summer 2001 shows his firm will for success. He went on field and online to sear ch any information about food imports. Furthermore, when he found himself struggling to maintain his pricing structure, he had a major breakthrough – his Innovation. He established website Melancholia and started to promote credit sales. 2. Khan's knowledge In finance and accounting Indeed helped him In rising and handling money.He explained his friends who had expressed interest and encouragement about his business and finally rose $40,000 as a capital. With a very Melancholia could keep the price low while keep the quality up. 3. Kaolin's belief and courage. With no savings and precious little knowledge of the import business, Kaolin was brave enough to refuse his Bulgarian winery contact when it is not beneficial for him. He then worked hard to raise the capital – with some help from his friends, and stopped working at the restaurant. Even though the first container was a spontaneity, he never gave up in overcoming any obstacles.His belief of success attracted other people who also believe in the same thing, and the success Just happened as simple as that. 1. The strong will to deeply understand the field and build the business. Kaolin's enthusiastic research on feta cheese before and during summer 2001 shows his firm will for success. He went on field and online to search any information about food imports. Furthermore, when he found himself struggling to maintain his pricing structure, he had a major breakthrough – his innovation. He established website Melancholia and started to promote credit sales. . Kaolin's knowledge in finance and accounting indeed helped him in rising and handling money. He explained his friends who had expressed interest and encouragement about his business and finally rose $40,000 as a capital. With a very limited source of capital, he made sure to keep up the money flow. Even until now, Melancholia could keep the price low while keep the quality up. 3. Kaolin's belief and courage. With no savings and preciou s little knowledge of the import business, Kaolin was brave enough o refuse his Bulgarian winery contact when it is not beneficial for him.He then worked hard to raise the capital – with some help from his friends, and stopped working at the restaurant. Even though the first container was a disappointment, he never gave up in overcoming any obstacles. His belief of success attracted other people who also believe in the same thing, and the success Just happened as simple as that. 1. The strong will to deeply understand the field and build the business. Kaolin's enthusiastic research on feta cheese before and during summer 2001 shows is firm will for success.He went on field and online to search any information about food imports. Furthermore, when he found himself struggling to maintain his pricing Melancholia and started to promote credit sales. 2. Kaolin's knowledge in finance and keep up the money flow. Even until now, Melancholia could keep the price low while keep the qua lity up. 3. Kaolin's belief and courage. With no savings and precious little Even though the first container was a disappointment, he never gave up in believe in the same thing, and the success Just happened as simple as that.

Can the Problem of Monarchy Be Considered Old-Fashioned?

Can the problem of monarchy be considered old-fashioned? A monarchy is a governmental system that has one person as the permanent head of state until he or she dies or gives up his or her position. Typically, the position of monarch is hereditary, as is the case with famous monarchies like that of the United Kingdom. The term is often used to refer to a system of government in which the monarch — such as a king or queen — has absolute authority, but many monarchies are limited or constitutional monarchies in which the monarch has restricted power and might even be mostly a figurehead rather than a ruler.So ,the question is whether the problem of monarchy can be considered old-fashioned or not? One aspect of a monarchy that is considered to be an advantage is that it can reduce or eliminate the struggle for ultimate power within the government. When the head of state must be elected, members of different political parties or factions will compete for the position. This o ften creates division and conflict within the government. If the head of state serves for life and his or her successor is already known, it might increase the unity within the government.Still, the monarchy system represents a cultural tradition for a country. In many places, even after the actual operation of the government has changed to a different system, a monarchy will be retained because it is an important aspect of the cultural and political history of the nation. The monarchs in these cases are living representatives of generations of rulers. They often are treated as figures of reverence. Moreover, the system of monarchy means stability even prosperity .As an example, our country was doing well during monarchy system until the Russian communist took it and stole the land from the legal owners (peasants, rich people or business men). Everyone needs a place where his or her family would be safe and a stable working place. This stability in society is definitely attracting m ore and more people on the monarchy’s side. Another argument, which may sound odd, is that people are more reluctant to trust a king or a queen as the ‘boss’ of the country rather than a president.Believe it or not people still have the idea of a king as a person who is standing on a big throne with a golden crown on his head, having a luxurious life and with an outstanding intelligence as well (image that was took from fairy tales I guess) while a president is just a simple tailored-suited person. In conclusion I think that most people do not regard monarchy as an old-fashioned system. Moreover I think that this system is gaining more and more popularity as we have been experiencing many other systems which did not bring us prosperity at all.

Helen Garner essays

Helen Garner essays Helen Garner is the most interesting character that is revealed in The First Stone because of her language techniques and her unique way of writing. It is a non-fiction text, very personal, (as we only hear Garners point of view) honest and frank. The novel was extremely controversial, particularly as Garner is a pioneering feminist, and her way of writing the book goes against all ideas and beliefs of feminism and being a feminist. The interesting thing about Garners writing technique is that she poses dilemmas and raises more questions than answers, so she keeps us guessing until the end of the book. Helen Garner is the most interesting character revealed in The First Stone, because since she is telling us the story of the Ormond sexual harassment case, we learn to value her opinion, which is the only one we hear throughout the novel. However, the content of The First Stone thrust Garner into an inescapable spotlight, and was a major controversy and she soon had many people (m ainly feminists) opposing her ideas that she wrote down in her book. The First Stone is a book about two young women attending Ormond University in Melbourne who were at a party and claimed to have been sexually assaulted by the Master of their University at the time, Dr Colin Shepherd. Garner became increasingly intrigued by the case, and as the story unfolds, the reader sees what Garner thinks of the two women, feminism, men, (encompassing sex and power) and indeed, what happened on the night of the party. She starts investigating and looking for interviews almost right away, even attending the final court hearing. She speaks to many people surrounding the case, such as Dr Ruth V, Janet F, Ms Vivien S, Ms Rose H, Barbara W, Fiona P, Ms Margaret L, Christine G and most importantly, Mrs Shepherd. Garner states in...

Marbury v. Madison, 1803 (Judicial Review)

Marbury v. Madison, 1803 (Judicial Review) Marbury v Madison is considered by many to be not just a landmark case for the Supreme Court, but rather the landmark case.  The Courts decision was delivered in 1803 and continues to be invoked when cases involve the question of judicial review. It also marked the beginning of the Supreme Courts rise in power to a position equal to that of the legislative and executive branches of the federal government. In short, it was the first time the Supreme Court declared an act of Congress unconstitutional.   Fast Facts: Marbury v. Madison Case Argued: February 11, 1803Decision Issued:  February 24, 1803Petitioner:  William MarburyRespondent:  James Madison, Secretary of StateKey Questions: Was President Thomas Jefferson within his rights to direct his Secretary of State James Madison to withhold a judiciary commission from William Marbury whod been appointed by his predecessor, John Adams?Unanimous Decision: Justices Marshall, Paterson, Chase, and WashingtonRuling: Though Marbury was entitled to his commission, the Court was unable to grant it because Section 13 of the Judiciary Act of 1789 conflicted with Article III Section 2 of the U.S. Constitution and was therefore null and void. Background of  Marbury v. Madison In the weeks after the Federalist president  John Adams lost his bid for reelection to Democratic-Republican candidate  Thomas Jefferson in 1800, the Federalist Congress increased the number of circuit courts. Adams placed Federalist judges in these new positions. However, several of these Midnight appointments were not delivered before Jefferson took office, and Jefferson promptly stopped their delivery as President. William Marbury was one of the justices who was expecting an appointment that had been withheld. Marbury filed a petition with the Supreme Court, asking it to issue a writ of mandamus that would require Secretary of State James Madison  to deliver the appointments. The Supreme Court, led by Chief Justice  John Marshall, denied the request, citing part of the Judiciary Act of 1789 as unconstitutional. Marshalls Decision On the surface, Marbury v. Madison was not a particularly important case, involving the appointment of one Federalist judge among many recently  commissioned. But Chief Justice Marshall (who had served as Secretary of State under Adams and was not necessarily a supporter of Jefferson) saw the case as an opportunity to assert the power of the judicial branch. If he could show that a congressional act was unconstitutional, he could position the Court as the supreme interpreter of the Constitution. And thats just what he did. The Courts decision actually declared that Marbury had a right to his appointment and that Jefferson had violated the law by ordering secretary Madison to withhold Marburys commission. But there was another question to answer: Whether or not the Court had the right to issue a writ of mandamus to secretary Madison. The Judiciary Act of 1789 presumably granted the Court the power to issue a writ, but Marshall argued that the Act, in this case, was unconstitutional. He declared that under Article III, Section 2 of the Constitution, the Court did not have original jurisdiction in this case, and therefore the Court did not have the power to issue a writ of mandamus.  Ã‚   Significance of Marbury v. Madison This historic court case established the concept of Judicial Review,  the ability of the Judiciary Branch to declare a law unconstitutional. This case brought the judicial branch of the government on a more even power basis with the legislative and executive branches. The Founding Fathers expected the branches of government to act as checks and balances on one another. The historic court case Marbury v. Madison accomplished this end, thereby setting the precedent for numerous historic decisions in the future.

Supply Chain Management and Innovation Essay Example | Topics and Well Written Essays - 750 words

Supply Chain Management and Innovation - Essay Example Though the concept of innovation is not an unknown or new concept for many of the organizations, the old fashioned strategies that were adopted in the olden days may not suit to today's business environment. In order to improve the performance and profitability, today, organizations are required to involve in the most exciting innovative experiments. This would definitely help them create a nice future for the organizations failing which they may not be able to compete with the increasing competition and other innovative competitors. Though most of the companies believe that innovation is one of the factors that help the organization perform and achieve huge profits, it is revealed through a recent study that only 25% of the organizations across the world believe in innovation being the key strategy for the organization's success. Actually, this approach should not be followed. The organizations and all the employees of the firm are required to give the highest priority to innovation in order to sustain the competition and achieve higher profits and also to perform better. (Supply Chain Management) 2. Poor cross-firm integration and collaboration lead to supply chain planning problems. This situation was faced by a company called Leitax, a consumer electronic company. In order to overcome the problems in integration, the company introduced a new system that helps it resolve the existing problems and create better integration among the different functions of the supply chain. The major benefits of increased-integration are better information-sharing, accurate planning and also aligned execution of the plans. Information sharing doesn't simply mean sharing of information among different members. The scope is much broader. Sharing of information requires a lot of attention to be paid to aspects like behavioral dynamics of the operations management. Along with integrating the information requirements for planning within the supply chain, coordination of systems can also help in upholding the organization differentiation that is perceived by the various stakeholders. In a dynamic and yet challenging supply chain environment, a consensus forecasting system can be advantageous in buy-in integration and many other similar concepts. Operationalizing the integration as a functional alignment can yield better results to any organization. Alignment is always a positively influenced by collaborative engagement. Alignment encouraged by collaborative engagement can be more important than achieving, superior performance along such dimensions as speed or accuracy in individual information processing steps of the S&OP process. (Watson) Bibliography 1. Supply Chain Management. Sypply chain management case studies. 3 November 2007. 12 November 2007 . 2. Watson, Rogelio Olivia and Noel. Cross functional Alignment in Supply Chain Managment. 6 Spetember

Misuse of DNA in Homicide Cases Dissertation Example | Topics and Well Written Essays - 2500 words

Misuse of DNA in Homicide Cases - Dissertation Example Law enforcers and the justice system had a breakthrough when DNA profiling was discovered and applied in law enforcement. This method was deemed more effective than other methods in terms of accuracy and efficiency. This is because it was difficult to disprove DNA, evidence since it places an individual in the scene of the crime. Fingerprints were equally effective, but they are easier to be corrupted and offenders have become knowledgeable with time, for example, they do not leave fingerprints behind in crime scenes. DNA, however, is hard to be corrupted, and it is difficult for and individual to conceal it, since DNA is present in tissues and fluids in the body of a person. Krude (2004) shows how DNA has changed the society and science since mitochondria DNA can be obtained from bones and teeth of an individual. Hypothesis Like any other breakthrough, there have been controversies, which have been raised regarding the misuse of DNA especially in homicide case, despite the fact that DNA of an individual is unique and could not match with others; individuals and law enforcement have misused the technology. Data Source and Method of Collection The data collected through holding surveys, which involved doing personal interviews on DNA specialist. Data was also collected through extensive research on existing literature discussing the subject. Variables We had two defendant variables, defensive and retaliatory violence. Defensive violence was measured through identifying two scenarios that involved Method of Analysis In the analysis process, statistical information including graphs and figures were employed and were cross referenced with the information in the literature on DNA in law enforcement. Major findings DNA Sequencing The data collected by Culliford (1994), DNA refers to the genetic instructions vital for the function and development of all living organisms. DNA is unique in each personage with the exclusion of monozygotic twins. DNA profiling, however, i s the practice commonly employed by forensic scientists to make out the identity of individuals using their DNA profiles. I believe that these profiles are number sets that are encrypted to reflect an individual’s genetic makeup. This identification method is commonly employed in criminal investigations and paternity tests. This is effective since 99.9% of sequences in human DNA are dissimilar with the exception of monozygotic twins. It is crucial for one to understand the concept of DNA technologies in order to have a better insight on the use of DNA in criminology. History of DNA Profiling According to The technique of DNA, profiling was initially reported in 1984 at the University of Leister. This was through sir Alec Jefferys, a British geneticist who developed a method of DNA fingerprinting and profiling. It is evident that the scientist made this crucial discovery while observing the image of a DNA in an x-ray film. This image showed evidence of some similarities and di stinctions in DNA. He used samples of DNA from the different family members of his staff. This enabled him to determine a scope through which DNA fingerprinting could be used to identify individuals using this method. Despite the method being discovered in 1984, it was made commercially available three years later. In the article,

Passion and Success Essay Example | Topics and Well Written Essays - 500 words

Passion and Success - Essay Example My personal passion is for my skills as a leader. Being in charge and leading a group of people, is when I come alive, and become inflamed with passion for what I am doing. One of my first-hand experiences as to what success can happen when passion paves the road was when I started the International Business Club at school a year ago. Here my leadership passion was envisioned in a club, which I would get to lead. At first, my progress with the club was going along slowly, and I was finding many problems and roadblocks on my path to success. I had piles of paperwork I had to do as leader of the club, and all throughout the first semester, my attendance numbers were low and unstable. Also, I have to work by myself to plan many of the club's activities and events. But my dream and passion kept me going, and I had hope that the club would improve. Eventually, things did start to improve. The numbers in the club grew, and the officers and members started working together in harmony. All t he events and activities I had planned turned out to be a huge success, showing that with hard work and passion you truly can go a long way.

The Environmentally Sustainable Transport

The Environmentally Sustainable Transport Sustainable transport or green transport refers to any means of transport with low impact on the environment, and includes non-motorized transport, like walking and cycling, transit oriented development, green vehicles, car sharing, and building or protecting urban transport systems that are fuel-efficient, space-saving and promote healthy lifestyles. Sustainable transport systems make a positive contribution to the environmental, social and economic sustainability of the communities they serve. Transport systems exist to provide social and economic connections, and people quickly take up the opportunities offered by increased mobility. The advantages of increased mobility need to be weighed against the environmental, social and economic costs that transport systems pose. Transport systems have significant impacts on the environment, accounting between 20% and 25% of world energy consumption and carbon dioxide emissions. Greenhouse gas emissions from transport are increasing at a faster rate than any other energy using sector. Road transport is also a major contributor to local air pollution and smog. The social costs of transport include road crashes, air pollution, physical inactivity, time taken away from the family while commuting and vulnerability to fuel price increases. Many of these negative impacts fall disproportionately on those social groups who are also least likely to own and drive cars. Traffic congestion imposes economic costs by wasting peoples time and by slowing the delivery of goods and services. Traditional transport planning aims to improve mobility, especially for vehicles, and may fail to adequately consider wider impacts. But the real purpose of transport is access to work, education, goods and services, friends and family and there are proven techniques to improve access while simultaneously reducing environmental and social impacts, and managing traffic congestion. Communities which are successfully improving the sustainability of their transport networks are doing so as part of a wider program of creating more vibrant, livable, sustainable cities. Definition: The term sustainable transport came into use as a logical follow-on from sustainable development, and is used to describe modes of transport, and systems of transport planning, which are consistent with wider concerns of sustainability. There are many definitions of the sustainable transport, and of the related terms sustainable transportation and sustainable mobility. One such definition, from the European Union Council of Ministers of Transport, defines a sustainable transportation system as one that: Allows the basic access and development needs of individuals, companies and society to be met safely and in a manner consistent with human and ecosystem health, and promotes equity within and between successive generations. Is Affordable, operates fairly and efficiently, offers a choice of transport mode, and supports a competitive economy, as well as balanced regional development. Limits emissions and waste within the planets ability to absorb them, uses renewable resources at or below their rates of generation, and uses non-renewable resources at or below the rates of development of renewable substitutes, while minimizing the impact on the use of land and the generation of noise. Sustainability extends beyond just the operating efficiency and emissions. A Life-cycle assessment involves production and post-use considerations. A cradle-to-cradle design is more important than a focus on a single factor such as energy efficiency. History: Most of the tools and concepts of sustainable transport were developed before the phrase was coined. Walking, the first mode of transport is also the most sustainable. Public transport dates back at least as far as the invention of the public bus by Blasà © Pascal in 1662. The first passenger tram began operation in 1807 and the first passenger rail service in 1825. Pedal bicycles date from the 1860s. These were the only personal transport choices available to most people in Western countries prior to World War II, and remain the only options for most people in the developing world. Freight was moved by human power, animal power or rail. The post-war years brought increased wealth and a demand for much greater mobility for people and goods. The number of road vehicles in Britain increased fivefold between 1950 and 1979, with similar trends in other Western nations. Most affluent countries and cities invested heavily in bigger and better-designed roads and motorways, which were considered essential to underpin growth and prosperity. Transport planning became a branch of civil engineering and sought to design sufficient road capacity to provide for the projected level of traffic growth at acceptable levels of traffic congestion a technique called predict and provide. Public investment in transit, walking and cycling declined dramatically in the United States, Great Britain and Australasia, although this did not occur to the same extent in Canada or mainland Europe. Concerns about the sustainability of this approach became widespread during the 1973 oil crisis and the 1979 energy crisis. The high cost and limited availability of fuel led to a resurgence of interest in alternatives to single occupancy vehicle travel. Transport innovations dating from this period include high-occupancy vehicle lanes, citywide carpool systems and transportation demand management. Singapore implemented congestion pricing in the late 1970s, and Curitiba began implementing its Bus Rapid Transit system in the early 1980s. Relatively low and stable oil prices during the 1980s and 1990s led to significant increases in vehicle travel from 1980-2000, both directly because people chose to travel by car more often and for greater distances, and indirectly because cities developed tracts of suburban housing, distant from shops and from workplaces, now referred to as urban sprawl. Trends in freight logistics, including a movement from rail and coastal shipping to road freight and a requirement for just in time deliveries, meant that freight traffic grew faster than general vehicle traffic. At the same time, the academic foundations of the predict and provide approach to transport were being questioned, notably by Peter Newman in a set of comparative studies of cities and their transport systems dating from the mid-1980s. The British Governments White Paper on Transport marked a change in direction for transport planning in the UK. In the introduction to the White Paper, Prime Minister Tony Blair stated that We recognize that we cannot simply build our way out of the problems we face. It would be environmentally irresponsible and would not work. A companion document to the White Paper called Smarter Choices researched the potential to scale up the small and scattered sustainable transport initiatives then occurring across Britain, and concluded that the comprehensive application of these techniques could reduce peak period car travel in urban areas by over 20%. A similar study by the United States Federal Highway Administration, was also released in 2004 and also concluded that a more proactive approach to transportation demand was an important component of overall national transport strategy. Environmentally sustainable transport: Transport systems are major emitters of greenhouse gases, responsible for 23% of world energy-related GHG emissions in 2004, with about three quarters coming from road vehicles. Currently 95% of transport energy comes from petroleum. Energy is consumed in the manufacture as well as the use of vehicles, and is embodied in transport infrastructure including roads, bridges and railways. New York City has an astonishing 5,900 buses with over 2.69 million riders every weekday (NYC Statistics). Lansing on the other has 90 percent of their people riding in personal vehicles. One bus of people is six times more efficient than a car with one person in it. (Weiner, Edward). Taking public transit saves an average household over $6,000 on automobile expenses per year (Victoria Transport Planning Institute). The Michigan Avenue Corridor can adopt this bus use idea very easily, and by doing so they also help lower the unemployment rate. U.S. fleet of light trucks and vehicles account for a little more than one-fifth of the total U.S. carbon dioxide emissions (National Research Council). By placing more bus stops along the Corridor and by offering a wide variety of riding plans, we can change the rising health problems that come from use of trucks, cars and vans. Traffic crashes continue to be one of the largest causes of deaths and disabilities for people aged 1-44 years (Comm ittee on Toxicological and Performance Aspects of Oxygenated Motor Vehicle Fuels, National Research Council). Public transportations are 170 times safer than riding in a vehicle (Driver Safety). Its reported in New York for every 10,000 commuters who leave their cars at home and commute on an existing public transportation service for one year, end up saving around 2.7 million gallons of gasoline (American Public Transportation Association). The continued use of buses as transportation in New York City has proven to help out in every standing aspect. If Lansing could establish a more rigid bus attitude and help to develop more situations where people could ride a bus instead of drive their own car, the changes would be enormous. The Michigan Avenue Corridor is the perfect place to apply this plan and help to cut back on the individual use of vehicles. When trying to fix urban transportation problems there are many possible solutions, but the biggest of which is Improving public tran sportation (Asmaa Ait Boubkr, Gaboune Brahim, and Avel-Li Blasco Esteve). New York City is giving us the numbers and the example, its now necessary to implement these views into the Michigan Avenue Corridor. The environmental impacts of transport can be reduced by improving the walking and cycling environment in cities, and by enhancing the role of public transport, especially electric rail. Green vehicles are intended to have less environmental impact than equivalent standard vehicles, although when the environmental impact of a vehicle is assessed over the whole of its life cycle this may not be the case. Electric vehicle technology has the potential to reduce transport CO2 emissions, depending on the embodied energy of the vehicle and the source of the electricity. Hybrid vehicles, which use an internal combustion engine combined with an electric engine to achieve better fuel efficiency than a regular combustion engine, are already common. Natural gas is also used as a transport fuel. Biofuels are a less common, and less promising, technology; Brazil met 17% of its transport fuel needs from bioethanol in 2007, but the OECD has warned that the success of biofuels in Brazil is due to specific local circumstances; internationally, biofuels are forecast to have little or no impact on greenhouse emissions, at significantly higher cost than energy efficiency measures. In practice there is a sliding scale of green transport depending on the sustainability of the option. Green vehicles are more fuel-efficient, but only in comparison with standard vehicles, and they still contribute to traffic congestion and road crashes. Well-patronized public transport networks based on traditional diesel buses use less fuel per passenger than private vehicles, and are generally safer and use less road space than private vehicles. Green public transport vehicles including electric trains, trams and electric buses combine the advantages of green vehicles with those of sustainable transport choices. Other transport choices with very low environmental impact are cycling and other human-powered vehicles, and animal powered transport. The most common green transport choice, with the least environmental impact is walking.